Nina Wakeford University of Surrey, UK Nina Wakeford is Director of the Incubator for Critical Inquiry into Technology and Ethnography (INCITE) research centre in the Department of Sociology, University of Surrey. Her previous research projects include studies of internet cafes, women's discussions lists, cyberqueer spaces and the use of ethnography by new technology designers. Along with colleagues at INCITE she is interested in the ways in which collaborations can be forged between ethnographers and those from other disciplines, such as engineering and computer science. She is currently working on an Intel-funded project studying the 73 bus route in London as a way to understand place and consumption of new technology.

Keynote Address Technology and mobility at the margins How can the next generation of research deal with experience which is 'non-normative' or 'at the margins' of ICT development? In this presentation I will use recent research at the INCITE research centre to explore the issues of heterogeneity, marginality and technology. Non-normative experience has played a significant role in many cultural understandings of ICTS. Early discussions of the internet betray a tendency to celebrate the taking on of other (usually non-normative) identities as a way of describing the capacity of a transformative technology. More recently the focus amongst producers of technology, and in particular large corporations, show a similar fascination with the 'other' who may be largely unknown to a design and engineering team with narrow socio-demographic composition. Therefore I wish to encourage us to focus attention on the interlocking issues of the cultures of production of ICTs, corporate insistence on capturing and deploying 'user experience' of 'the other' and the lived experience of marginality or non-normativity. In order to do this I will draw on previous work of 'cyberqueer' internet users and a study of mobility with a group of ethnic minority women living in a mother and baby 'shelter' in London.